Lyor Cohen, the legendary former CEO of Warner Music Group and, most recently, the founder of 300 Entertainment, is joining up with YouTube.
Cohen will be YouTube’s Global Head of Music, a position in which he will attempt to negotiate with record labels over streaming rights and further develop YouTube Music, the company’s bid to create a streaming service similar to Spotify, Apple Music, or Tidal.
The new position means that Cohen will transition out of his role at 300 Entertainment—he was the CEO and co-founder—by December, sources confirmed to Complex. He will remain the label’s largest individual investor. Google, his new parent company via YouTube, was also an investor in 300, and will also retain its multi-million investment in the label. 300 Entertainment will run as normal after Cohen’s departure, once a replacement has been found.